The outbreak of Covid-19 has impacted many countries and their businesses around the world. This research explores the impact of pandemic on hospitality industry in Kuwait and discusses marketing interactions undertaken by the businesses to overcome the negative impacts of this crisis. Fourteen semi-structured interviews were carried out with the restaurants’ owners in Kuwait to meet the research objectives. The results of this research show that businesses had to adapt their marketing strategies to the current environment. These changes include using marketing communication channels such as social media more regularly and offering different and additional products and services to be able to sustain the business. Necessary successful alterations were made to the marketing strategy during pandemic to manage business continuity and some of these changes will continue to operate after the pandemic is over.