Article from version 5 of the Cyrus Global Business Perspectives Journal


This work’s objective is to present and analyze indicators that guide strategic decision making at the levels of the organizational, network, corporate, business and functional environment proposed by Witt and Meyer (2010). In this sense, in addition to the mathematical expression that defines each indicator, it has also been scrutinized what each of them can portray from the analyzed scenario. Methodologically, a descriptive meta-analysis was carried out for the classification of the indicators, categorized by PESTMC-FP, through documentary research and consultation of the database referring to the values of indexes in acceptable domains that represent organizational position for evaluation of the decision maker. The paper proposes a reflection about the evaluation of the indicators as support in the processes of formulation, analysis and control of organizational strategies.