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Abstract

An examination of Moroccan entrepreneurs describes the impact of both macro factors (history, culture, and economic opportunities) and micro influences (personal beliefs, family support, education, competencies, and motivation) to start businesses in that country. Findings show that the most salient micro-level factors influencing all entrepreneurs to return and initiate businesses in that country were personal beliefs, family support, Western business education with related competencies. The most salient macro factors were culture, family, and perceived economic opportunity. A major gender difference indicated that men relied more on public networks and accessed resources more easily in Morocco than did women in the sample.